VINCENT VAN GOGH X OPEN GALLERY

Half Half represents the incubation, scaling and long-term stewardship of a brand built to increase margin, relaunch mens denim and establish durable owned equity.

It was created to solve a structural graphics and denim problem within Factorie’s menswear offer. Graphic sales were heavily weighted toward licensed product - culturally relevant but margin-dilutive, while denim silhouettes lacked credibility.

The solution was to build owned equity: an in-house brand with its own identity and world.

Positioned between workwear and streetwear - half work, half play - Half Half grounds itself in skate and construction culture. Quality denim forms the backbone, paired with irreverent, trend-led graphics to create an accessible gateway into authentic cultural spaces.

As part of the original incubation team alongside the product leadership team, Lazlo established the initial trend frameworks and creative direction defining the brand’s graphic language and silhouette strategy.

The first drop, Autumn / Winter 2023, introduced the Baggy Painter Jean. Identified in 2022 as an emerging oversized, workwear-influenced shift, the silhouette launched ahead of broader adoption and remains a core volume program as both jean and short three years later.

Since inception, every creative direction for Half Half has been led under Lazlo’s guidance, building seasonal narratives shaped by macro trend shifts and micro cultural moments to ensure continued relevance. In addition to directing the graphic team, Lazlo has selectively designed key graphics to anchor and elevate the range when needed.

Within its first year, the brand grew from zero to a significant share of the graphics mix, validating the move toward higher-margin owned product.

Half Half later expanded into external collaborations - including Garfield, Toy Story, Sonic and Cartoon Network - secured through strategic brand decks positioning the brand as a credible cultural platform rather than a traditional licensing vehicle.

Its success has since paved the way for the incubation of additional in-house brands - Open Gallery, Authentics and Notion, with Lazlo involved in early-stage strategy and creative direction across each.